<aside> 💬 Welcome to your brand positioning and messaging async exercises. The following points are designed to help you reflect on your company's core benefits, its position in the market and its key messages.
You can spend as much or as little time on each exercise. The more you reflect on the listed steps, discuss them as a team, challenge your own ideas, and ask clients for their opinions, the more enriched the result will be.
Go through the document individually and then come together to discuss, debate and write the final version. Please go through each step in order, since they are designed to feed your reflections for the coming steps.
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